GenNext Inspiration Guide
Harnessing the millennial mindset to energize your United Way campaign.
United Way GenNext is presented by TD Bank Group.
“At TD we are proud to work closely with United Way and see first-hand the amazing work they do in our local communities. As a Senior Leader I see value in our TD GenNext group, a team of passionate, young professionals excited to give back. Their dedication, motivation and innovation really sets the tone for our organization. These individuals are the voice of today and the leaders of tomorrow.”
-Mauro Manzi, Senior Vice President, TD Canada Trust Pacific Region
Make giving social. Use events, recognition and social media to connect donors with their colleagues at work.
Coordinate efforts. Work with your HR department to ensure employees are aware of the benefits of getting involved with your United Way campaign.
Encourage participation. Use GenNext employees’ enthusiasm and skills to get more people involved! Encourage leadership opportunities for GenNext, such as speaking at the campaign kick-off.
Expand use of media. Use videos and photos to showcase giving and engage your workplace. Develop your own internal video content to connect your workplace with giving to United Way.
Keep it concise. Keep campaign messaging short and to the point. Use links for more information.