Campaign Tool Kit

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Plan and execute your Workplace Campaign

Thank you for volunteering with your organization’s United Way of the Lower Mainland workplace campaign. Your enthusiasm and hard work fundraising make a tremendous difference in people’s lives in Metro Vancouver.

Our online tools and resources are designed to get you started and provide everything you need to run a successful and fun workplace campaign.

Training

Training Guide:
Employee and Leadership Campaign Chair Training Guide
Campaign Rep Training Guide
How United Way connects with your employees (leveraging labour)
Communication Strategy for Workplace

 

Online Training Modules:
Training modules homepage

Book a Speaker or Tour

Speakers & Tours:
Hear from individuals who share their inspirational stories or visit an agency that United Way supports.

Book a Community Speaker – Impact Speaker or Leadership Speaker
Register for an agency tour

Campaign Materials

Posters:
Put these around your office to help raise awareness.

 

Fact Sheets:
Learn more about the work of United Way and share with your colleagues.

 

Community Profiles:
These profiles can be used to show how United Way is helping children, seniors and their families right where you live, work and play.

 

Gifts at Work:
Donations at work

Pledge Passport

Digital Campaign Toolkit

Digital campaigns are becoming more popular, and especially suited to workplaces with a lot of employees offsite or those working from home. Here are some handy resources and links that can be used to engage your ‘virtual team’ and get them participating in fun digital ways.  Connect with your campaign manager for further details and resources.

Communications:

 

Set Up Events:

  • Digital event ideas
    • Not all events need a physical presence, these events can be done over email to engage your team remotely, click here for event ideas.

 

Handy Resources:

  • Interactive Agency map
    • Use this to showcase the investments in communities across the Lower Mainland. Click on any of the red dots to learn more about agencies in your community
  • Logos and graphics
    • Use these to add branding and imagery to your emails
    • Videos
    • Making choices poverty simulation game
      • A poverty simulator everyone can do at their desk to understand the tough choice too many people in our communities make every day
    • Newsletter content
    • Social Media samples
      • Connect with us on social media, and you’ll be able to interact with donors, engage with agencies and access an array of content that can help you tell the United Way story.
      • Check out our Social Media Quick Guide for tips on how to engage donors and promote your workplace campaign.
Logos & Banners

Logos:
United Way Logo Guidelines (pdf)
United Way black and white logo (jpeg image)
United Way full colour logo (jpeg image)

Banners
Banner (jpeg image)

Videos & Photos

A United Way video is a great way to start your workplace campaign kick-off or to show how a donation to United Way of the Lower Mainland is helping children, families and seniors throughout Metro Vancouver.

 

Video Resources:

Your donation looks like Rita

Do you know what your donation looks like? It looks like Rita, an isolated senior who found friends, hobbies, and a reason to smile every day.

Watch on YouTube

 

Your donation looks like Clarke
Do you know what your donation looks like? It looks like Clarke, a child whose now getting every chance to be the best he can be.

Watch on YouTube

 

Donor Maureen feels United Way impact firsthand
Maureen always supported United Way. Then United Way supported Maureen. See her emotional firsthand account.

Watch on YouTube

 

Returning Home
See how an early childhood initiative has Aboriginal families returning home to reclaim their heritage and embrace the future.

Watch on YouTube

 

CTV video

An incredible refugee reunion (CTV News)

Zeynab was a refugee forced to leave her infant daughter behind in Kenya. See the amazing reunion story, made possible by United Way’s Early Years Refugee Program.

Watch on CTV News

 

Possibility

Behind every changed life is someone who made it happen. That someone is you. Together, we are possibility.

Watch on YouTube

 

What the heck does United Way do with my money?
You believe. You give. But you still wonder, what the heck does United Way do with your money? This video shows one example of how we help kids be happy and healthy now, so they can help make your community happy and healthy when they grow up.

Watch on YouTube

 

Because you believe
Believing in a better world is easy when you see the difference your donations make for others.

Watch on YouTube

 

When I grow up I want to be 6
See what it looks like when we see schools as safe gathering places for kids, not just during class hours, but in the evenings and on weekends too.

Watch on YouTube

 

Thank You e-card 
Donors will receive an official tax receipt and thank you from United Way of the Lower Mainland once their gift has been processed, but you don’t have to wait to say thanks! When donors turn in their pledge forms or when your campaign wraps, send off this quick thank you ecard.

View e-card at uwlm.ca/thankyou2016

To play these videos on our YouTube 2016 Campaign Videos page, click here.

Visit our YouTube channel to view more United Way videos.

 

Photos:

These photos are great examples of the children, families and seniors who are being helped across the Lower Mainland. Use these resources in your newsletters or other communications to show the impact a donation to United Way has on your community. Click on them to view a bigger version that you can download and save to your desktop.

Felix-2-Low-Rez Felix-3-Low-Rez Felix-Leah-Tent-Low-Rez Joel-Bushra Joel-Low-rez Shi-Low-Rez Shi-Mary-Low-Rez Shi-Mary-Thank-you-Low-Rez Sukhmani-Joel-Low-Rez

Event Ideas

2016 UWLM Special Event Ideas

Participation in campaign-related events helps people to connect and establishes a great atmosphere at your workplace all while creating an opportunity for inspiring your colleagues to donate and make a change in our community

Speakers and agency tours referred to in the event descriptions can be booked through UWLM using the online form at www.uwlm.ca/get-involved/workplace-campaign/book-a-speaker/

04-B__TEAM BUILDING EVENT – 2-PEOPLE__50 x 50 pxteam building     03-C__MULTI-SITE EVENT ICON__MAP_+_COMPASS__50 x 50 px multi-site    02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1)GenNext engagement     05-A__DIGITAL EVENT – LAPTOP ICON__50 x 50 px digital campaign


$15 Food Security Challenge/Cooking Contest  04-B__TEAM BUILDING EVENT – 2-PEOPLE__50 x 50 px  03-C__MULTI-SITE EVENT ICON__MAP_+_COMPASS__50 x 50 px  02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1)

Wine Survivor 04-B__TEAM BUILDING EVENT – 2-PEOPLE__50 x 50 px  03-C__MULTI-SITE EVENT ICON__MAP_+_COMPASS__50 x 50 px  02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1)

Daily Indulgence Drop  03-C__MULTI-SITE EVENT ICON__MAP_+_COMPASS__50 x 50 px  02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1)

Sticker Bombing 04-B__TEAM BUILDING EVENT – 2-PEOPLE__50 x 50 px  03-C__MULTI-SITE EVENT ICON__MAP_+_COMPASS__50 x 50 px  02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1)  05-A__DIGITAL EVENT – LAPTOP ICON__50 x 50 px

Mini Golf 04-B__TEAM BUILDING EVENT – 2-PEOPLE__50 x 50 px  02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1)

Lunch and Learn 04-B__TEAM BUILDING EVENT – 2-PEOPLE__50 x 50 px  03-C__MULTI-SITE EVENT ICON__MAP_+_COMPASS__50 x 50 px  02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1)

United Way Trivia/Bingo 04-B__TEAM BUILDING EVENT – 2-PEOPLE__50 x 50 px  02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1)

Employee Cookbook 04-B__TEAM BUILDING EVENT – 2-PEOPLE__50 x 50 px  03-C__MULTI-SITE EVENT ICON__MAP_+_COMPASS__50 x 50 px  05-A__DIGITAL EVENT – LAPTOP ICON__50 x 50 px

Community Day of Promises 04-B__TEAM BUILDING EVENT – 2-PEOPLE__50 x 50 px  03-C__MULTI-SITE EVENT ICON__MAP_+_COMPASS__50 x 50 px  02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1) 05-A__DIGITAL EVENT – LAPTOP ICON__50 x 50 px

Film Premiere 04-B__TEAM BUILDING EVENT – 2-PEOPLE__50 x 50 px 02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1) 

Selfie Challenge 03-C__MULTI-SITE EVENT ICON__MAP_+_COMPASS__50 x 50 px  02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1) 05-A__DIGITAL EVENT – LAPTOP ICON__50 x 50 px

Raffle 03-C__MULTI-SITE EVENT ICON__MAP_+_COMPASS__50 x 50 px  02-A__GEN–NEXT – LOGO ICON__50 x 50 px (1) 05-A__DIGITAL EVENT – LAPTOP ICON__50 x 50 px

 

Online Training Modules:
Training modules homepage

Impact Stories

Helping kids grow up great: Joel’s story

Building strong communities: Shi’s story

Poverty to possibility: Felix’s story

Labour Tools

Labour and United Way – your dollars at work (pdf)

United Way_Labour_History and Services (pdf)

United Way_Labour_Annual_Update_(pdf)

United Way_District and Labour_Council_UW offices_(pdf)

United Way_Labour Community Advocates (pdf)

United Way_Campaign_Labour_Committee_Board (pdf)

CFM Endorsement Letter (pdf)

CFNU Endorsement Letter (pdf)

COPE Endorsement Letter (pdf)

CUPE Endorsement Letter (pdf)

IAMAW-AIMTA Endorsement Letter (pdf)

IBEW Endorsement Letter (pdf)

ILWU Endorsement Letter (pdf)

OECTA Endorsement Letter (pdf)

OSSTF Endorsement Letter (pdf)

SEIU Canada Endorsement Letter (pdf)

UniteHere Endorsement Letter (pdf)

USW Endorsement Letter (pdf)

CLC Endorsement Letter – English (pdf)

CLC Endorsement Letter – French (pdf)

UFCW Endorsement Letter (pdf)

PSAC Endorsement Letter (pdf)

NWDLC Endorsement Letter (pdf)

Kingston and District Labour Council (pdf)

 

Giving Tools and Tips

Motivate your employees to give:

The pledge form is a tool for people to make their donation. Please follow these instructions to use this form:

  • Download PDF to your computer.
  • Open in Acrobat Reader 7 or higher.
  • Fill out the pledge form on your computer and save, then email to your Employee Campaign Coordinator.
  • If you have filled in your credit card information, please mail or hand deliver this form to your Employee Campaign Coordinator.

 

Engaging millennials:

  • Use our GenNext Inspiration Guide to inspire millennials to participate in a United Way Workplace Campaign (pdf or online)

 

Leadership giving:
Give a gift of $1,200 or more and become a Leadership donor. In addition to making a meaningful and measurable difference, Leadership donors will receive additional benefits.

Tax benefits to giving:
See what it costs per pay, after tax incentives, to make an impact. Use this handy tool to calculate your tax credits.

Philanthropists’ Circle matching program:
You give. We match.

Collect the funds
Employee Campaign Report
Special Events Report

Where does the money go?

Click on the link below to view a map of United Way’s funded agencies.

Map of United Way’s funded agencies

Social Media

Connect with us on social media, and you’ll be able to interact with donors, engage with agencies and access an array of content that can help you tell the United Way story.

Facebook
Twitter
Instagram
YouTube
Flickr

 

Check out our Social Media Quick Guide for tips on how to engage donors and promote your workplace campaign.

Social Media Quick Guide – 2016

 

Tweets to use for your workplace campaign:

CAMPAIGN SPECIFIC TWEETS:

We just launched our @UWLM workplace campaign! Help us make the impossible, possible by supporting United Way! #WeArePossibility  Tweet: We just launched our @UWLM workplace campaign! Help us make the impossible, possible by supporting United Way! #WeArePossibility tweet this

 

We kickoff our @UWLM workplace campaign today, join us for [event details here] and support our #community #WeArePossibility Tweet: We kickoff our @UWLM workplace campaign today, join us and support our #community #WeArePossibility tweet this

Thanks for helping [@ company handle here] raise money to support our local community!  @UWLM #WeArePossibility Tweet: Thanks for helping us raise money to support our local community! @UWLM #WeArePossibility tweet this

 

MOVING FAMILIES FROM POVERTY TO POSSIBILITY:

We support @UWLM because we believe we can help move families from poverty to possibility. http://www.uwlm.ca/our-work/poverty-to-possibility #WeArePossibility Tweet: We support @UWLM because we want to help move families from poverty to possibility. http://ctt.ec/Ab0j0+ #WeArePossibilitytweet this

 

Did you know 93,000 BC children live in poverty?  Learn how to help @UWLM http://www.uwlm.ca/our-work/poverty-to-possibility #WeArePossibility  tweet this

 

HELPING KIDS BE ALL THEY CAN BE:

We support @UWLM because we believe in helping kids be all that they can be. http://www.uwlm.ca/our-work/all-that-kids-can-be   #WeArePossibility tweet this

 

47% of Canadian families report having a child affected by bullying. Learn more @UWLM http://www.uwlm.ca/our-work/all-that-kids-can-be  #WeArePossibility  tweet this

 

HELPING BUILD STRONG COMMUNITIES:

We support @UWLM because we believe in building strong communities. http://www.uwlm.ca/our-work/strong-communities-for-all #WeArePossibility  tweet this

 

Did you know there are 72,000 seniors living alone in the Lower Mainland? Learn more @UWLM http://www.uwlm.ca/our-work/strong-communities-for-all #WeArePossibility  tweet this

 

 

 

Spirit Awards

Celebrate your success

Award descriptions and nomination criteria

Nominations for 2016 Spirit Awards are now closed. See you at the Scotiabank & United Way Community Spirit Awards to find out who the winners are.

Growth Award – campaign with the highest % increase in number of donors and dollars to United Way (click here to nominate)

Growth Award presented by

IBEW213_Moving Forward w-new ideas w-green leaf__600-dpi

Innovation Award – campaign with the most innovative fundraising strategies (click here to nominate)

Innovation Award presented by

Print

Teamwork Award – campaign with the most diverse fundraising team (click here to nominate)

Teamwork Award presented by

Penfolds-75_logo

Engagement Award – campaign that best engages its employees through all levels of the organization (click here to nominate)

Gen Next Award – campaign that best engages Gen Nexters (click here to nominate)

 

Check out our 2015 Spirit Award winners.