Workplace Campaigns

A workplace campaign is a great way to bring employees together around a common cause. Join the hundreds of organizations from across the Lower Mainland in building sustainable, long-term solutions to social issues in our community.

A photo of a desk with coffee and a computer

Why run a workplace campaign?

Workplace campaigns engage employees in the community while building a sense of belonging within your organization.

  • Strengthen your organization’s profile as an active community leader
  • Enhance workplace morale, pride, team building and employee loyalty
  • Provide an opportunity for your employees to get involved and give back to their community
  • Develop a company-culture of helping others and changing lives

How to get started

A great way to start is to get in touch with one of our campaign managers. These experts help hundreds of companies run workplace campaigns every year and can support you and your organization as you look to launch a campaign.

Check out our Employee Campaign Guide for tips on how to run a great campaign.

Download Guide

Special thanks to our print sponsor

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How to run a successful campaign in 5 easy steps

1. Energize

2. Inspire

3. Engage

4. Ask

5. Thank

Campaign Toolkit

Thank you for volunteering with your organization’s United Way campaign. Your enthusiasm and hard work make a tremendous difference in the lives of people right here in your community.

This toolkit provides information to help you through every step of your campaign. Included are tips, best practices, forms, templates, materials, videos and everything in between. These are all the necessary resources for coordinating a fun, educational and successful Workplace Campaign.

Good planning is essential for a successful campaign. We have some planning templates and information to help you get your campaign ready and set up for success! Our staff is also happy to offer additional ideas and assistance.

Download Guide

Special thanks to our print sponsor

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Training opportunities

United Way offers many online and payroll donation options. Below you can download donation forms, learn about online giving and payroll donations and read our Donor Choice Policy.

Donation Forms

Workplace Pledge Form
This form can be used for a donation of any amount.

2017 Pledge Form (Payroll Editable)
2017 Pledge Form (Payroll Printable)

Please follow these instructions when using the 2017 Pledge Form (Payroll Editable):

  • Download PDF to your computer.
  • Open in Acrobat Reader 7 or higher.
  • Fill out the 2017 Pledge Form (Payroll Editable) on your computer and save, then email to your Employee Campaign Coordinator.
  • If you have filled in your credit card information, please mail or hand deliver this form to your Employee Campaign Coordinator.

Tax benefits of giving

Tax Benefits
Donations qualify for great tax benefits. See what it costs per pay, after tax incentives, to make an impact. Use this handy tool to calculate your tax credits.

Engaging Millenials

A photo of the United Way GenNext Inspiration Guide

Use our GenNext Inspiration Guide to inspire millennials to participate in a United Way Workplace Campaign

Inspiration Guide (pdf) or online Inspiration Guide

Leadership Giving

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Give a gift of $1,200 or more and become a Leadership donor. In addition to making a meaningful and measurable difference, Leadership donors will receive additional benefits.

Leadership Giving (pdf)

Philanthropists’ Circle

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You Give. We Match. One gift doubles your impact. That means you’re making more incredible things happen for
Did you give to United Way of the Lower Mainland in 2016? If so, increase your gift to us by 15% or more, and it qualifies to be doubled through our gift matching program,

Philanthropists Circle (pdf)

Retiree Program

Online Giving

Our online giving tool offers an alternative to paper pledge forms. Each employee receives a personalized email link to our online system with a variety of methods to donate.

If you are interested in this system for your workplace, please contact our Online Campaigns Team.

Collecting Donations

The employee campaign and special events reports will help you keep track of funds you’ve collected throughout your workplace campaign.

Employee Campaign Report (pdf)
Special Events Report (pdf)

Special thanks to our print sponsor

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Focus Area Fact Sheets

All That Kids Can Be

All That Kids Can Be
Every child and youth deserves the chance to have a great life, no matter where they grow up.

All That Kids Can Be

Building Stronger Communities
United Way ensures that all members of our community get the help they need, when they need it.

Campaign Posters

Community Profiles

All That Kids Can Be

These profiles can be used to show how United Way is helping children, seniors and their families right where you live, work and play.


Gifts at Work:
Donations at work
Pledge Passport


United Way funded agencies and corporate supporters are welcome to use United Way of the Lower Mainland’s brandmark in their communication and marketing materials. Our usage guidelines are to be applied consistently to ensure a uniform visual presentation of the United Way brand.

Colour Logo

JPEG | PDF | Vector EPS

Black & White Logo

JPEG | PDF | Vector EPS

Banner image

600×100 JPEG | 1200×200 JPEG

Video Resources

Your donation looks like Verdann and Taj
Do you know what your donation looks like? It looks like Verdann helping kids like Taj gain the confidence and skills they need to grow up great.

Watch on YouTube

Your donation looks like Angie
Do you know what your donation looks like? It looks like Angie, a lonely senior, reconnecting to her community and thriving.

Watch on YouTube

Returning Home
See how an early childhood initiative has Aboriginal families returning home to reclaim their heritage and embrace the future.

Watch on YouTube

Visit our YouTube channel to view more United Way videos.

Photo Resources

These photos are great examples of the children, families and seniors who are being helped across the Lower Mainland. Use these resources in your newsletters or other communications to show the impact a donation to United Way has on your community. Click on them to view a bigger version that you can download and save to your desktop.

All that kids can be

Building stronger communities

Speakers Bureau

Community Speakers Bureau
Host a speaker at your workplace or event who can talk about the impact of United Way and how your support has changed lives. Speakers include community members who have received help, volunteers, and more.

Book a Community Speaker – Impact Speaker or Leadership Speaker

Seeing Is Believing Tours

Agency Tours
United Way supports over 350 programs in our community. Our Agency Tours are an opportunity to visit our partners to see these programs in action.

Register for an agency tour

United Way of the Lower Mainland’s GenNext initiative is the go-to gathering of people in their 20s and 30s who want to create lasting change in their communities.

Check out the GenNext inspiration guide

A photo of United Way buttons

Special Events
Participation in campaign-related events helps people to connect and establishes a great atmosphere at your workplace all while creating an opportunity for inspiring your colleagues to donate and make a change in our community

Check out our special events guide

Digital campaigns are becoming more popular, and especially suited to workplaces with a lot of employees offsite or those working from home. Here are some handy resources and links that can be used to engage your ‘virtual team’ and get them participating in fun digital ways. Connect with your campaign manager for further details and resources.

The most effective way to engage participants in your organization is through monthly payroll giving. However, we recognize workplaces come in all shapes and sizes and have other giving options available to ensure your campaign is a success! For more information on online giving, please contact our office at 604-294-8929.


  1. Communication plan: Take a look at our Communication Strategy for Workplaces document for some pre, during, and post content and communications ideas

2. Pledge form: Writeable pdf allows individuals to complete their personal donation details and return digitally.

3. Leadership Email Templates: Use our customizable leadership emails.

4. Email and Social Media Shareables: Use these graphics to draw attention to your email and social media campaign messaging.




Not all events need a physical presence, these events can be done over email to engage your team remotely, click here for event ideas.



Handy Resources:

    1. Use this Interactive Agency map to showcase the investments in communities across the Lower Mainland. Click on any of the red dots to learn more about agencies in your community
    2. Logos and graphics: Use these to add branding and imagery to your emails:
    3. Videos: Inspire your donors with some amazing videos available on our YouTube channel
    4. Making choices poverty simulation game is a poverty simulator everyone can do at their desk to understand the tough choice too many people in our communities make every day
    5. Newsletter content: Use content from our blog and stories of impact to inspire your donors



Social Media:

Connect with us on social media, and you’ll be able to interact with donors, engage with agencies and access an array of content that can help you tell the United Way story.

Scotiabank & United Way Community Spirit Awards

You’re a community hero. Let’s celebrate.

Join us on February 28, 2018 for a gala evening of celebration, inspiration and connection.
Let’s celebrate the difference you’re making for others.

attend the event

We’re here to help

Taking on the role of campaign coordinator should be fun, and give you a chance to connect with colleagues in a new way. We want you to have a great experience. If you have any questions while reading this guide, or during the implementation of your workplace campaign, please call or email us.

Kris Gibson
Director, Workplace Campaigns
604.294.8929 ext 2314

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