Workplace Campaigns

A workplace campaign is a great way to bring employees together around a common cause. Join the hundreds of organizations from across the Lower Manland in building sustainable, long-term solutions to social issues in our community.

A photo of a desk with coffee and a computer

Why run a workplace campaign?

Workplace campaigns engage employees in the community while building a sense of belonging within your organization.

  • Strengthen your organization’s profile as an active community leader
  • Enhance workplace morale, pride, team building and employee loyalty
  • Provide an opportunity for your employees to get involved and give back to their community
  • Develop a company-culture of helping others and changing lives

How to get started

A great way to start is to get in touch with one of our campaign managers. These experts help hundreds of companies run workplace campaigns every year and can support you and your organization as you look to launch a campaign.

Check out our Employee Campaign Guide for tips on how to run a great campaign.

Download Guide

How to run a successful campaign in 5 easy steps

1. Energize

2. Inspire

3. Engage

4. Ask

5. Thank

Campaign Toolkit

Thank you for volunteering with your organization’s United Way campaign. Your enthusiasm and hard work make a tremendous difference in the lives of people right here in your community.

This toolkit provides information to help you through every step of your campaign. Included are tips, best practices, forms, templates, materials, videos and everything in between. These are all the necessary resources for coordinating a fun, educational and successful Workplace Campaign.

Good planning is essential for a successful campaign. We have some planning templates and information to help you get your campaign ready and set up for success! Our staff is also happy to offer additional ideas and assistance.

Download Guide

Training opportunities

Training Guides:
Employee and Leadership Campaign Chair Training Guide
Campaign Rep Training Guide
How United Way connects with your employees (leveraging labour)
Communication Strategy for Workplace

Download Guide

Pre-Recorded Webinar: The Route to a Great Campaign

United Way offers many online and payroll donation options. Below you can download donation forms, learn about online giving and payroll donations and read our Donor Choice Policy.

Donation Forms

Workplace Pledge Form
This form can be used for a donation of any amount.

2017 Pledge Form

Please follow these instructions when using the 2017 Pledge Form:

  • Download PDF to your computer.
  • Open in Acrobat Reader 7 or higher.
  • Fill out the 2017 Pledge Form on your computer and save, then email to your Employee Campaign Coordinator.
  • If you have filled in your credit card information, please mail or hand deliver this form to your Employee Campaign Coordinator.

Tax benefits of giving

Tax Benefits
Donations qualify for great tax benefits. See what it costs per pay, after tax incentives, to make an impact. Use this handy tool to calculate your tax credits.

Engaging Millenials

A photo of the United Way GenNext Inspiration Guide

Use our GenNext Inspiration Guide to inspire millennials to participate in a United Way Workplace Campaign

Inspiration Guide (pdf) or online Inspiration Guide

Leadership Giving

A photo of the Retiree Brochure cover

Give a gift of $1,200 or more and become a Leadership donor. In addition to making a meaningful and measurable difference, Leadership donors will receive additional benefits.

Leadership Giving (pdf)

Philanthropists’ Circle

A photo of the Retiree Brochure cover

You Give. We Match. One gift doubles your impact. That means you’re making more incredible things happen for
Did you give to United Way of the Lower Mainland in 2016? If so, increase your gift to us by 15% or more, and it qualifies to be doubled through our gift matching program,

Philanthropists’ Circle (pdf)

Online Giving

Our online giving tool offers an alternative to paper pledge forms. Each employee receives a personalized email link to our online system with a variety of methods to donate.

If you are interested in this system for your workplace, please contact our Online Campaigns Team.

Collecting Donations

The employee campaign and special events reports will help you keep track of funds you’ve collected throughout your workplace campaign.

Employee Campaign Report (pdf)
Special Events Report (pdf)

Focus Area Fact Sheets

All That Kids Can Be

All That Kids Can Be
Every child and youth deserves the chance to have a great life, no matter where they grow up.

All That Kids Can Be

Building Stronger Communities
United Way ensures that all members of our community get the help they need, when they need it.

Campaign Posters

All That Kids Can Be

Put these around your office to help raise awareness.

Community Profiles


United Way funded agencies and corporate supporters are welcome to use United Way of the Lower Mainland’s brandmark in their communication and marketing materials. Our usage guidelines are to be applied consistently to ensure a uniform visual presentation of the United Way brand.

Colour Logo

JPEG | PDF | Vector EPS

Black & White Logo

JPEG | PDF | Vector EPS

Banner image

600×100 JPEG | 1200×200 JPEG

Video Resources

Your donation looks like Verdann and Taj
Do you know what your donation looks like? It looks like Verdann helping kids like Taj gain the confidence and skills they need to grow up great.

Watch on YouTube

Your donation looks like Angie
Do you know what your donation looks like? It looks like Angie, a lonely senior, reconnecting to her community and thriving.

Watch on YouTube

Returning Home
See how an early childhood initiative has Aboriginal families returning home to reclaim their heritage and embrace the future.

Watch on YouTube

Visit our YouTube channel to view more United Way videos.

Photo Resources

These photos are great examples of the children, families and seniors who are being helped across the Lower Mainland. Use these resources in your newsletters or other communications to show the impact a donation to United Way has on your community. Click on them to view a bigger version that you can download and save to your desktop.

All that kids can be

Building stronger communities

Speakers Bureau

Community Speakers Bureau
Host a speaker at your workplace or event who can talk about the impact of United Way and how your support has changed lives. Speakers include community members who have received help, volunteers, and more.

Book a Community Speaker – Impact Speaker or Leadership Speaker

Seeing Is Believing Tours

Agency Tours
United Way supports over 350 programs in our community. Our Agency Tours are an opportunity to visit our partners to see these programs in action.

Register for an agency tour

United Way of the Lower Mainland’s GenNext initiative is the go-to gathering of people in their 20s and 30s who want to create lasting change in their communities.

Check out the GenNext inspiration guide

A photo of United Way buttons

Special Events
Participation in campaign-related events helps people to connect and establishes a great atmosphere at your workplace all while creating an opportunity for inspiring your colleagues to donate and make a change in our community

Check out our special events guide

Digital campaigns are becoming more popular, and especially suited to workplaces with a lot of employees offsite or those working from home. Here are some handy resources and links that can be used to engage your ‘virtual team’ and get them participating in fun digital ways. Connect with your campaign manager for further details and resources.


Communication plan


Pledge form


Email samples


Set Up Events:

Digital event ideas

  • Not all events need a physical presence, these events can be done over email to engage your team remotely, click here for event ideas.


Handy Resources:

Interactive Agency map

  • Use this to showcase the investments in communities across the Lower Mainland. Click on any of the red dots to learn more about agencies in your community

Logos and graphics

Use these to add branding and imagery to your emails:


  • Inspire your donors with some amazing videos available on our YouTube channel


Making choices poverty simulation game

  • A poverty simulator everyone can do at their desk to understand the tough choice too many people in our communities make every day


Newsletter content


Social Media sample

  • Connect with us on social media, and you’ll be able to interact with donors, engage with agencies and access an array of content that can help you tell the United Way story.
  • Check out our Social Media Quick Guide for tips on how to engage donors and promote your workplace campaign.

One of the fastest and easiest way to communicate your campaign is through email messaging.  Click on the links below to open sample email messages.

Please check back soon, new 2017 email content is being added this week.

We’re here to help

Taking on the role of campaign coordinator should be fun, and give you a chance to connect with colleagues in a new way. We want you to have a great experience. If you have any questions while reading this guide, or during the implementation of your workplace campaign, please call or email us.

Kris Gibson
Director, Workplace Campaigns
604.294.8929 ext 2314

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