Every business owner wants their company to become a pillar of the community. Lower Lonsdale entrepreneurs Anroe and Nicole Aserson, owners of O’Canadawg hot dog stands, are a great example. Community building through cleaning up Littering was becoming a growing problem in their neighbourhood, and Anroe and Nicole wanted to help. Along with a fellow
CHANGE A LIFE
Social purpose isn’t a business trend. It’s a business must. This is why we launched the Social Purpose Institute at United Way. We empower businesses to identify and adopt a social purpose, for the benefit of both their company, and the communities they serve. And now we’re proud to share the Government of Canada is
LafargeHolcim believes in building great communities. As the world’s largest building materials company, it supplies essential product – concrete, asphalt, cement – to job sites across the Lower Mainland and Fraser Valley. Besides the physical construction of many civic, commercial, and residential structures used throughout our community, Lafarge offers innovative products and building solutions with
Ask any local business owner or entrepreneur and they’ll agree: if you want to succeed and grow your business, offering the best product just isn’t good enough. Your business itself has to be good, too; good for your customers, for your employees, and for your community at large. In short, you need a Social Purpose.
Traditionally, a business’s success has been defined by money: how much it’s making; how much it’s investing; how much is being used to expand operations and roles. But as we move into an age focused less on the bottom line, and more on social responsibility and sustainability, our definition of success is shifting. Increasingly, we