LafargeHolcim: Passionate about purpose

LafargeHolcim believes in building great communities.

As the world’s largest building materials company, it supplies essential product – concrete, asphalt, cement – to job sites across the Lower Mainland and Fraser Valley.

Photo credit: Lafarge Canada

Besides the physical construction of many civic, commercial, and residential structures used throughout our community, Lafarge offers innovative products and building solutions with a clear commitment to social and environmental sustainability.

“At Lafarge, we’re proud to be building better communities throughout the Lower Mainland,” says Jonathan Moser, Head of Government Relations. “Our products support the infrastructure where people – including our own employees – work live, commute and play, every day. We also know that urbanization is increasingly impacting people and the planet, so we focus on innovative ideas – from materials manufacturing processes and product development – that promote long-term sustainability.”

Looking ahead

A long-term approach to giving back is a central component to the Lafarge team.

“Our in-house volunteer program sees employees participating in numerous activities across the province, all throughout the year,” says Jonathan. “We really enjoy the opportunity to support the communities in which we work and call home.”

Lafarge employees volunteer at a local environmental non-profit.

A company-wide community investment program also provides sponsorship funds for community projects and initiatives focused on the environment, education and sustainable construction.

“We take great pride in knowing that we are helping serve the needs of our present-day society and the growing demands of future generations.”

Passionate about purpose

It’s one of the reasons why the company is also working with United Way on developing its own ‘social purpose’ – a new business trend where organizations embed a social purpose at the core of their business model to tackle complex societal issues and contribute to the solutions .

David Redfern, Vice President and General Manager Lafarge Greater Vancouver Market recently participated in United Way’s Business Innovators’ Lab, launching their Social Purpose journey.

“Social purpose is exciting because it’s strengthening our connection between our operations, the public and the communities we serve,” says Jonathan. “Now more than ever, we recognize the need to adapt to an ever-changing business environment. Whether it be the renewal of our workforce or modernization of our business methods, we know that continuous improvement will ensure our sustainability in the long-term.”

On June 7, Lafarge’s Senior Vice President GVA B.C. David Redfern will be joining United Way of the Lower Mainland in a panel discussion at the 2018 Sustainable Brands Conference. How to Define and Activate a Social Purpose: A Practitioner’s Perspective will see him sharing Lafarge’s unique approach to becoming a social purpose business. Participants will walk away with practical insights and tips on how they too can implement a social purpose into their business.

“We are looking forward to networking with participants, sharing our experiences to date and learning more about social purpose best practices.”

Click to learn more about the panel and the 2018 Sustainable Brands Conference